I began my career in the first-class cabin at British Airways, where meticulous service and quiet discretion were non‑negotiable. From there, I moved into crafting events for brands and members at houses including Soho House and Kin House—polishing a planning style led by personality, not Pinterest. But after years inside big global companies, giving so much and rarely being truly seen, I grew tired of watching weddings treated as numbers on a spreadsheet rather than once‑in‑a‑lifetime moments. That frustration pushed me to do it differently: to build a planning business where every celebration is approached with genuine care, real intention and a distinct point of view.